Sunday, June 7, 2009

June 2009 - SYPC website nominated for prestigious award

SYPC website nominated for prestigious award

Slough Young People’s Centre is an innovative peer led project, which is nationally recognised as an example of good practice. We work in a uniquely holistic way with disadvantaged 14-25 year olds. Our work is covered by three main strands; Information & Advice, Creative Opportunities and Enterprise. These three strands collaborate and interlink with each other to provide young people with support through clear progression routes into education or employment.

What the challenge was

Slough is a densely populated, urban area situated in the east of Berkshire, just west of London. It has a fast growing population, which, with close to 40% of residents from a Black or Minority ethnic background, is also one of the highest BME populations outside of London. There are high levels of asylum seekers, and economic migrants. Slough has wards in the top 10% most deprived nationally. Overall, our economy is buoyant, although Slough residents do not have the skills necessary to participate in and benefit from this success. Around 70% of the 56,000 full time jobs available in Slough are filled by people who travel in from outside the town.

What was done

SYPC staff decided to provide innovative creative opportunities for young people to develop and achieve. The flagship programme introduced in 2003 was the Afterhours Arts Academy; targeting disadvantaged 16-25 year olds who had often fallen out of mainstream education and respond better to an unconventional educational structure. The courses are free, yet are accredited by nationally recognised bodies such as OCN, NCFE and Arts Awards.

How was it done

The programme has been running successfully for five years and attracts funders such as Arts Council England, Lifelong Learning and SEEDA. A team of three young staff fundraise, co-ordinate the programme and market it to all young people across the borough. Focus groups ensure that courses delivered are relevant and cutting edge and the website offers a space to upload work created and social networking for artists to collaborate.

What the results or outcomes were

Many young people have achieved great things since attending the Afterhours Arts Academy. Some have used their qualifications to apply for and attend University, others have become Creative Apprentices at SYPC, six creative enterprises have spawned from the project such as a graphic design company, dance companies and a theatre company and on evaluation forms the most common achievement listed by young people is confidence gained. The Academy has held many events with students performing at national events such as the World Rowing Championships. Over 200 students have gained qualifications and the project reached the finals of the National Lottery Awards for Best Arts Project.

Tuesday, May 5, 2009

Website launch for Slough young people makes 1,000's of FREE places to go & things to do available and people to talk to.

Press Release
May 2009

Website launch for Slough young people makes 1,000's of FREE places to go & things to do available and people to talk to.

SloughForYOUth is a brand new website & directory for 13-19 year olds within Slough. You can find it at www.sloughForYOUth.com . The aim of the website & directory is to help young people identify and access a range places to go, things to do and people to talk to. The directory contains a wide range of positive activities such as sports, creative arts, recreation and leisure activities, youth clubs, information and advice services for young people.

SloughForYOUth website contains the following:

• Thousands of activities & events for young people updated everyday (Helen - can you confirm these numbers?)
• Interactive poll functionality for young people, so that we can regularly seek their views and opinions on services and issues that matter to them.
• An animation created using music provided by Slough musical talent Josh Cyrus (JC)
• A 'facebook' style administration section for 'featured events' allowing event owners to upload video, photos and news relating to their event

Slough Youth Service is working closely with Community & Leisure Services to enable young people to access FREE activities such as swimming, gym, ice skating, karting, fitness classes, badminton, snooker etc. across Slough. Young people can access these activities through the use of a unique 'slough currency' activity token. The limited edition activity tokens will be given to young people by schools, youth centres etc.

For additional details please contact:
Ellen O’Farrell at Slough Youth Service on (T) 01628 696 099 (M) 07884 476 582 (E) ellen.ofarrell@slough.gov.uk

NOTES TO EDITORS

www.SloughForYOUth.com

SloughForYOUth is a website for young people aged 13-19 in slough which supports a directory listing a wide range of activities and services for young people.


CONTACT
jp@e-creation.eu
www.e-creation.eu
'just that little bit sharper'

Saturday, March 7, 2009

March 2009 - Using backlinks to improve search engine optimisation (SEO)

Recently, many of our clients have been asking about the importance of backlinks in the search engine optimisation of websites - so we thought we'd do a quick explanation. Historically, content has been the most important factor in search engine rankings - but this has become more complicated recently.

Whilst quality content is highly important, many businesses are not aware of the importance that links from other websites to their own websites have in successful performance in search engines. One of the ways that Google measures the quality of your content is to measure who links to your website. If websites like www.bbc.co.uk or www.ibm.com (websites with very high PR rankings) are linking to you - then Google is reassured about the quality of your website and gives you a boost in the rankings, pushing you ahead of your competition.

For this reason, when creating content, do not simply think about what you want to say about your business, but think about how useful the content of your website will be to the general web community (or more specifically, potential customers). Whilst this would appear to be general good practice (explain whats important to potential clients according to their needs rather than explaining your business in terms of what you want to be) many business fail to put themselves into the position of the potential client. From a search engine performance perspective, other wiebsites will only be willing to link to you if you have genuine, relevent and hopefully, unique content. With hundreds of billions of webpages available, it is the law of nautral selection, where only the strongest pages in terms of content will survive and thrive in search engines.