Internet & online marketing campaigns for Bournemouth, Dorset

E-creation is a Bournemouth based Internet marketing & online marketing agency creating world-class digital marketing campaigns using the latest web technologies & clever psycholinguistics for stunning business performance across websites, e-mail marketing & social media planning.

We work with UK businesses of all sizes, including large corporates such as 3com, Unisys, Royal Bank of Scotland, National Cars and the NHS. Even with modest budgets, E-creation has achieved returns on invest in excess of 100 times investment for clients though effective digital & online marketing.

Can you business afford not to speak to the experts in digital marketing in Bournemouth? E-creation is happy to speak to for free and in confidence to demonstrate how effective online marketing can be at creating new business, reducing costs and even opening up new product opportunities for your business.

Click here for more information on E-creation's Internet & online marketing campaigns.

Website and marketing hints and tips for businesses who's websites are under construction

Website & marketing tips for businesses with websites under construction. For over 50% of small businesses, a website and online marketing is a key element in new business generation, customer relations & reducing costs*. No matter how ‘non-techie’ a business might consider themselves to be, the fact that the term ‘google it’ is in the dictionary is a testiment to the pervasiveness and importance of the Internet.

All businesses need to invest to grow and for business-to-business companies, a quality website is likely to see much higher ‘traffic’ levels than a reception area, an advert in local paper or leaflet drop. Yet businesses are willing to spend hundreds, if not thousands, on areas that do not deliver the return on investment that the Internet does – and that is not good business practice!

*2009 Ad-ology ‘Small Business Marketing Forecast’ report

For many businesses, their immediate concern is about the ‘cost’ of setting up a website – but an effective website is an investment that:

• creates new business opportunities & clients
• strengthens customer relationships
• reduces operational costs creating more profit
• finds the best employees

For businesses working with a limited budget, an effective business website can be created for as little as £995. E-creation can help grow your business through ‘cool’ design & functionality in stationary, websites, multimedia & presentations.

Free website & marketing checklist for businesses without a website:

1. Have an easy-to-remember phone number visible on every page of your website. Simple yet effective!
2. Write quality content using web-focused copywriting for websites that achieve free amazing search engine rankings.
3. Set up a blog using a free tool such as ‘Blogger’. Post unique, informative content and Google will boost you to the top of results.
4. Keep content up-to-date because if a website has out of date information, many people assume the business is no longer trading.
5. Put web address on all marketing because it is the easy path for businesses to find our more and make contact.
6. Embrace multimedia. Use it to communicate what makes your product or service special much more effectively than words alone.
7. Keep the design simple yet appealing. Businesses such as Apple have built their success through effective, recognisable design.
8. Use directories to promote your business - 86% of business searches in Yahoo local result in a phone call to the found business.
9. Producing video content. It is inexpensive & easy when creatively treated yet has significant impact especially virally on YouTube.
10. Setup a Twitter account and use it as a free content management tool to promote products, offers and topical information.
11. Create a Facebook group linked to your website and let your customers do your online marketing for you by uploading photos.
12. Use psycholinguistics in website content to really influence behaviour and deliver the desired results more cost effectively.
13. Finally … get a website designed! If people are looking for you and can’t find you, then they can’t do business with you.

Please contact E-creation on 01202 853685 or visit our website at www.e-creation.eu or to see the marketing worksheet online, click here.

Online & traditional marketing for restaurants & takeaways

Marketing for restaurants & takeaways

Each week, E-creation produces a free marketing fact sheet for local businesses with traditional & digital marketing hints & tips. Today, we focus on restaurants & takeaways.

In the UK, food and drink spending outside of the home is close to £100,000,000. This represents a massive opportunity for growth & profit. However, thriving during times of economic difficulty requires simple, cost-effective marketing strategies that are proven to work. Marketing you restaurant or takwaway can be simply divided into four key areas:

• Passing trade
• Word of mouth
• Advertising & PR in the press
• The Internet & online marketing

Below, we have provided examples of specific, effective and quick to implement marketing to help grow your business. E-creation can help implement these as part of an overall strategy or on an individual basis. We can create a professional and unique website for your restaurant or takeaway for as little as £495. We can help with signage, design, logos, advertising, search engine optimization and social networking.

10 free marketing tips for restaurants & takeaway businesses:

1. Have an easy-to-remember phone number. Simple yet effective!
2. A portable folding sign that people have to walk around. It’s more effective at catching passing trade than in window marketing.
3. Use Twitter to promote daily / weekly specials (done simply by sending a text) to achieve greater footfall & search engine rankings.
4. Employ 3rd party marketing tools like TopTables for guaranteed bookings in slower periods of business using special offers.
5. Create a Facebook group (it’s free!) for customers to upload photos, share experiences and do your marketing online for you.
6. Include a photo gallery on website of famous clients (and keep a cheap digital camera on premises). Provides that ‘bling’ factor.
7. Create an e-mail marketing database by offering a discount on first order / meal – and then communicate regularly by e-mail.
8. Use the local press. Nurture your relationship with local press by offering ‘tasting’ evening – the PR can be invaluable.
9. Most people eat out on their birthday – capitalize by using marketing database to ‘remind’ customers at appropriate moment.
10. Use Royal Mail’s local leaflet drop service. It costs as little as £39 + VAT per 1,000 – that’s a lot of eyeballs for not much money.

So that’s 10 easy ways to increase turnover & profitability, as successfully used by 1000’s of UK restaurants & takeaways. There are many approaches to building business but often the simplest deliver results fastest & most effectively.

Click here for a printable PDF of our free marketing fact sheet for restaurants & takeaways.