Virtual digital marketing director for growing SMEs

E-creation's Virtual Digital Marketing Director service for SMEs is low-cost, low-risk

Digital design agency E-creation is providing a 'virtual digital marketing director' service as a practical, pragmatic answer to in-house digital marketing requirements with measurable business results across traditional and digital marketing. With a minimum commitment 3 months, the 'virtual digital marketing director' is a low-cost, low-commitment answer to in-house professional digital marketing for your business without risk.

Why use a 'virtual digital marketing director' rather than permanent digital marketing or sales director?

Because E-creation has unique marketing (especially digital) experience. We have worked with hundreds of different businesses, providing both digital marketing strategy and digital products ranging from brand to website development, online customer research to SWAT analysis, social media marketing to search engine optimisation.

Because a 'virtual digital marketing director' is more cost effective than a marketing (digital or otherwise) team for 80% of SME businesses. You don't pay National Insurance, holiday pay, recruitment costs or other office expenses ... in fact, a basic 3 month contract is likely to cost less than a recruitment company's fees for a marketing director in Bournemouth, Poole or Christchurch.

Because Dorset businesses are unique - but sometimes geographically blinded. It is possible to create a successful business through word of mouth and local networking but if your aspirations go beyond 'local', a 'virtual digital marketing director' provides the experience of providing digital marketing to top international businesses like BP, Unisys, IBM, City & Guilds, Royal Bank of Scotland, the NHS and Cap Gemini Ernst & Young.

We realise a client list of this calibre may scare some companies who think that they won't be able to afford our services, but with prices starting at £900 per month with a minimum term of 3 months, if you need professional digital marketing to grow your business, you can't afford not to give us a try.

And to demonstrate our believe in what we can achieve for 90% of Bournemouth, Poole & Christchurch based businesses, we are happy to do a free meeting and digital marketing health check followed up by a sure-fire, practical digital marketing solution that is unique to your business.

Example of rapid, hands activities performed by the 'virtual digital marketing director'

1. Twitter management - regular updates to Twitter account with links to website

2. Facebook management - regular updates to Facebook business page and status updates

3. Blog management - updates to company blog with focus on high traffic content (with results showing within 5 minutes in Google!)

4. Website content management - regular updates to content with SEO optimisation

5. Online PR - research and preparation of news stories for distribution online and for local press

By working as part of your business, our 'virtual digital marketing director' learns the unique characteristics of your business, always acting in your interests at all times whether producing marketing materials internally or using a 3rd party design agency, PR company, marketing agency or website company. As you company grows to the stage of requiring a full time marketing or sales director, our 'virtual digital marketing director' will help manage the recruitment and transition process, continuing to work as part of your growing marketing and sales team if required.

Professional website redesign for improved search engine performance and enquiry levels.

Starting the business journey - professional website redesign to improve search engine performance & enquiry levels.

For many businesses, their website has not delivered the business results promised by web agencies, who focus on design or development. Whilst we can't promise to save your online business, we can promise to improve it!

As a professional web agency with a focus online marketing, time and time again, companies come to us with a website that has been built, looks amazing but simply doesn't deliver business results. A complete redesign of a website requires time and budget, but here you can get some insight into the various steps (a little free professional check list) that E-creation goes through to build a successful website addressing SEO issues & enquiry performance from ground level up.

Whilst numerous technical elements make a site successful on an SEO level, the heart of good enquiry performance consists of:

• clear definition of who your potential clients are
• high ranking, diverse online visibility to potential clients
• engaging visiual & navigation experience in website
• content that addresses the questions asked

Take stock, understand the lay of the land and then plan your journey

The first stage of any website migration or redesign is to implement Google Analytics in the existing website to establish a marker of current performance and provide insight into visitor sources / behaviour. The same code will then be used to measure subsequent website performance improvements.

There are many ‘tricks’ both during and after design / development that are key to search engine performance.

Creating a branded Twitter page during development

This enables E-creation to start ‘seeding’ by Tweeting about the design / development process, making small descrete comments on specific pages, animated elements and key content milestones.

Using Blogger early in design / development to build content momentum

Blogger outperforms other CMS applications, due to its relationship with Google (which is likely to account for 70% to 80% of your search engine traffic). Content can be created during the rebuild process and measured to refine the redesign which in progress.

For E-creation, a typical website redevelopment would consist of:

Consultancy & scoping phase

• Detailed documentation & scoping agreement
• Setup of Google Analytics, FTP access to current site and application of reporting code
• Creation of feedback document to research existing customers understandings
• Keyword research, consultancy & key phrase definition
• Creation of website structure and page by page key phrase definition
• Writing of an example page of best practice as a template for subsequent pages
• SEO copywriting training / consultancy / revisions to draft content

This initial consultancy and scoping would typically take 2 weeks to complete.

Design phase

• Brand analysis, design briefing & research
• Research into stock library images
• Creation of three design options
• Revisions to the selected design direction before art working individual pages
• Art working of individual content pages (based on 10 page layout types)
• Design for branded Twitter page, creation of account and implementation of design

The design phase of a project would typically take 4 to 6 weeks to complete.

Coding phase

• Creation of CSS, page framework and navigation structure
• Creation of Blogger account for news / blog pages, application of design framework & integration into site
• Coding content pages
• Tuning page content / code (application of alt-tags to images, meta-tags, word cloud refinement & page links)
• Art working of individual content pages (based on 10 page layout types)
• Creation of back-links tracking account and basic seeding to start back-link strategy

The development process again typically takes 4 to 6 weeks to complete but depends very much on the number of pages required by the specific website.

A you might imagine, this forms the basis of any website redesign that is focused on search engine performance and getting business from the web.

Internet & online marketing campaigns for Bournemouth, Dorset

E-creation is a Bournemouth based Internet marketing & online marketing agency creating world-class digital marketing campaigns using the latest web technologies & clever psycholinguistics for stunning business performance across websites, e-mail marketing & social media planning.

We work with UK businesses of all sizes, including large corporates such as 3com, Unisys, Royal Bank of Scotland, National Cars and the NHS. Even with modest budgets, E-creation has achieved returns on invest in excess of 100 times investment for clients though effective digital & online marketing.

Can you business afford not to speak to the experts in digital marketing in Bournemouth? E-creation is happy to speak to for free and in confidence to demonstrate how effective online marketing can be at creating new business, reducing costs and even opening up new product opportunities for your business.

Click here for more information on E-creation's Internet & online marketing campaigns.