Wednesday, April 12, 2006

Completed Project

In April -

This month, all of our resources are dedicated to the design & development of - a huge recruitement website with over 500 skins.

The design has been agreed & we will be doing a photo shoot with the star of the site later this month - a lovely British Bulldog.

With over 30,000 vacancies and over 115,000 candidates, we have the interesting task of migrating all this data from the existing site to the new site - in addition to re-designing, re-coding & implementing the site onto new servers. Site 'refreshing' is one of the most difficult activities to do, as it is necessary to maintain all core functionality, whilst improving upon it without breaking the relationships between data.

We are looking foward to completing the project in the next three months.

The existing site can be seen at:

April's 'Digital fact'

Using interactivity to generate more business - its well know that when a user interacts with a produce, he/she remembers far more than if he/she simply see or hears something. So how can businesses use interactivity to make their brands more memorable & their marketing more effective?

Embeded elements of animation & interactivity in the form of Flash 'teasers' and 'experimenters' have been used by the BBC website for many years to increase 'site stickiness' - and businesses can do the sameincreasing customer interst in your bussines.

'Teasers' and 'experimenters' lend themselves well to sections of content such as 'awards and achievements', 'maps', 'before and after shots'. Careful choice of color, 'flashiness', audio, animation & interactivity is essential as these elemants can be just as succesful at driving users away. Some basic market research into your audience will quickly identify what level & tone of animation is required in order to create a positive & memorable experience of site visitors.