Press Release - 11.10.09 - SloughforYOUth website - Communicating with the Digital Generation

SloughforYOUth website - Communicating with the Digital Generation

Slough has historically suffered from a reputation as an undesirable place to live and do business, but a new campaign created by digital communications agency E-creation for Slough Borough Council is revitalising Slough's image to reflect the vibrant activities, culture & business happening in the town.

Slough Borough Council commissioned E-creation, the award winning Bournemouth based digital marketing and communications agency, to develop a campaign across the digital and traditional channels. At the heart of the campaign is an online events directory that is part of the government's “e-directive”.

E-creation was brought in to 'jazz communications up' after the initial site implemented did not achieve the results expected. E-creation introduced urban, contemporary design and functionality in the form of a new logo, directory website, marketing materials for schools, digital adverts and social media marketing.

E-creation started by developing a new brand name and brand mark: SloughForYOUth. The new domain name, www.sloughforyouth.com, was implemented, the website re-designed from ground up, covering details of thousands of local events and activities for young people. Young people are able to plan their social activities, discover volunteering opportunities and access support and advice.

To raise the profile of the website, E-creation created a series of interactive advertisements for schools across Slough, a series of currency tokens that can be exchanged for free activities in Slough such as free swimming and a Flash animation featuring music written by Slough-based rising music star, Josh Cyrus.

In addition to focus groups in young people's centres and Slough’s youth cabinet, E-creation used social networking media sites such as Facebook to access instant, valuable feedback from a wide range of young people in Slough. This enabled the agency to capture highly creative ideas for the design & functionality.

Helen Mason, Project Coordinator for Slough Borough Council said, ‘E-creation facilitated an ongoing dialogue with young people throughout the design and technical process to ensure this resource was designed around the young people’s needs and requirements, delivering an excellent bespoke and efficient web based product that enabled the Council to provide comprehensive, accurate and accessible information on local positive activities and facilities for young people.’

[ENDS]

Notes: E-creation is an award-winning digital marketing agency creating digital business communications using scientific persuasion techniques & research. They offer creative design concepts & graphic design with intelligent functionality in websites, interactive CD-ROMs, digital presentations & online marketing campaigns working with many of the UK’s government organisations, such as the NHS, the Learning & Skills Council, City & Guilds, Transport for London and Slough Borough Council.

For more information please contact Jan-Erik Paul using the details below.

Award-winning E-creation moves into £3million Enterprise Pavilion bringing digital NLP to Bournemouth

FOR IMMEDIATE RELEASE – 24th October
Award-winning E-creation moves into £3million Enterprise Pavilion bringing
digital NLP to Bournemouth

E-creation, winner of the Thames Valley Business of the Year award in 2000, has opened new offices at the 3 million pound enterprise Pavilion in Bournemouth. As one of the UK’s leading creative agencies, E-creation will bring the brightest design and programming minds in Dorset together to deliver CD-ROMs, websites & Intranets businesses that are ‘just that little bit sharper’.

An example of E-creation’s ‘just that little bit sharper’ philosophy is reflected E-creation approach to creating written content for websites. E-creation recently started applying Neuro Linguistic Programming (NLP) to the written content of websites, which has resulting in some stunning improvements in ‘action’ rates. The www.e-creation.co.uk site, for example, saw a 300% increase enquiries within the first week of applying digital NLP to the site content.

“We don’t talk the usual rubbish about ‘delivering highly effective solutions for improve ROI’.
E-creation simply gets on with building cool digital tools that not only look great, but that actually do something that makes people take notice. In our ‘information overload’ society, it is far too easy to add to the everyday ‘marketing noise’ without really being heard by anyone“ says Jan-Erik Paul, Managing Director of E-creation. “We build every CD-ROM, website & Intranet from scratch to the exact specification of the client – after we have educated them in the potential of each of those mediums”.

The Bournemouth office will focus on the creative edge of marketing – working on projects such as USB memory stick presentations, marketing tools for portable DVD players and personalised Flash adverts for website, whilst the London office will deliver the bulk of programming & technical services.

On the www.e-creation.co.uk site, E-creation have made available a free Digital Marketing Analysis (DMA) document which companies can use to do a basic ‘audit’ of the state of their digital marketing. We hope that this will open the minds of local businesses to the type of thinking that makes a business successful online. Clients include IBM, BT, 3com, Royal Bank of Scotland, Learning & Skills Council, NHS, Unisys, BP, Cisco, SEEDA & UK Trade & Investment.

E-creation – The Design Council’s ‘Top 10 Growth Agency’, Design Week’s ‘Top 100’ & Thames Valley Chamber of Commerce ‘Business of the Year’ – www.e-creation.co.uk

A The Enterprise Pavilion, Fern Barrow, Wallisdown, Poole, BH12 5HH
T 01202 853685
F 01202 853501
E info@e-creation.co.uk


DMA|05
E-creation’s Digital Marketing Analysis 05 worksheet

General

1. Would it take less than 3 minutes to read your brochure for start to finish? And would you, honestly, take that amount of time to read someone else’s brochure? Yes No
2. Did you know that people remember 2 syllable words more easily than one or three syllable words? And if so, how many syllables is your company name? Yes No
Website

1. Do you know where you site ranks in Google for your company name? Yes No
2. Have you researched the keywords that potential clients would put into search engines or have you assumed you know what they would look for? Yes No
3. Do you have any way of checking how many people visit your website (and where they are coming from?) Yes No
4. How often do you change the content on your website (and did you know that research has shown that after ‘look and feel’, the date information on the homepage was updated is the most influence decision making factor?) Yes No
Presentations

1. Do you have an animated presentation (NOT Powerpoint) which your sales people can instantly and easily change the recipient’s name? Yes No
2. Do you use the words ‘innovative’, ‘communicate’, ‘delivery’, ‘effective’ or ‘solution’ in your presentation? Did you realise that these are ‘invisible’ words that people tune out due to marketing ‘noise’? Yes No
3. Do you communication by fact or emotion? And if you are honest with yourself, do you buy on fact or on a gut reaction to a person or product? Yes No
CD-ROMS

1. Are you able to update information on marketing CD-ROMs that have been sent directly from your own desktop? Yes No
2. Do you get statistics on how many people actually look at your CD-ROM when
you send it out? Yes No
3. Have you ever tried putting multimedia content sent out to prospective clients onto any media apart from CD-ROM, such as memory sticks? Yes No

If you answered ‘no’ to any of these questions, then we would suggest getting in contact with E-creation to discuss how we can improve your digital marketing performances on 01202 85 36 85.