Tuesday, July 13, 2010

Virtual digital marketing director for growing SMEs

E-creation's Virtual Digital Marketing Director service for SMEs is low-cost, low-risk

Digital design agency E-creation is providing a 'virtual digital marketing director' service as a practical, pragmatic answer to in-house digital marketing requirements with measurable business results across traditional and digital marketing. With a minimum commitment 3 months, the 'virtual digital marketing director' is a low-cost, low-commitment answer to in-house professional digital marketing for your business without risk.

Why use a 'virtual digital marketing director' rather than permanent digital marketing or sales director?

Because E-creation has unique marketing (especially digital) experience. We have worked with hundreds of different businesses, providing both digital marketing strategy and digital products ranging from brand to website development, online customer research to SWAT analysis, social media marketing to search engine optimisation.

Because a 'virtual digital marketing director' is more cost effective than a marketing (digital or otherwise) team for 80% of SME businesses. You don't pay National Insurance, holiday pay, recruitment costs or other office expenses ... in fact, a basic 3 month contract is likely to cost less than a recruitment company's fees for a marketing director in Bournemouth, Poole or Christchurch.

Because Dorset businesses are unique - but sometimes geographically blinded. It is possible to create a successful business through word of mouth and local networking but if your aspirations go beyond 'local', a 'virtual digital marketing director' provides the experience of providing digital marketing to top international businesses like BP, Unisys, IBM, City & Guilds, Royal Bank of Scotland, the NHS and Cap Gemini Ernst & Young.

We realise a client list of this calibre may scare some companies who think that they won't be able to afford our services, but with prices starting at £900 per month with a minimum term of 3 months, if you need professional digital marketing to grow your business, you can't afford not to give us a try.

And to demonstrate our believe in what we can achieve for 90% of Bournemouth, Poole & Christchurch based businesses, we are happy to do a free meeting and digital marketing health check followed up by a sure-fire, practical digital marketing solution that is unique to your business.

Example of rapid, hands activities performed by the 'virtual digital marketing director'

1. Twitter management - regular updates to Twitter account with links to website
2. Facebook management - regular updates to Facebook business page and status updates
3. Blog management - updates to company blog with focus on high traffic content (with results showing within 5 minutes in Google!)
4. Website content management - regular updates to content with SEO optimisation
5. Online PR - research and preparation of news stories for distribution online and for local press

By working as part of your business, our 'virtual digital marketing director' learns the unique characteristics of your business, always acting in your interests at all times whether producing marketing materials internally or using a 3rd party design agency, PR company, marketing agency or website company. As you company grows to the stage of requiring a full time marketing or sales director, our 'virtual digital marketing director' will help manage the recruitment and transition process, continuing to work as part of your growing marketing and sales team if required.