Professional website redesign for improved search engine performance and enquiry levels.

Starting the business journey - professional website redesign to improve search engine performance & enquiry levels.

For many businesses, their website has not delivered the business results promised by web agencies, who focus on design or development. Whilst we can't promise to save your online business, we can promise to improve it!

As a professional web agency with a focus online marketing, time and time again, companies come to us with a website that has been built, looks amazing but simply doesn't deliver business results. A complete redesign of a website requires time and budget, but here you can get some insight into the various steps (a little free professional check list) that E-creation goes through to build a successful website addressing SEO issues & enquiry performance from ground level up.

Whilst numerous technical elements make a site successful on an SEO level, the heart of good enquiry performance consists of:

• clear definition of who your potential clients are
• high ranking, diverse online visibility to potential clients
• engaging visiual & navigation experience in website
• content that addresses the questions asked

Take stock, understand the lay of the land and then plan your journey

The first stage of any website migration or redesign is to implement Google Analytics in the existing website to establish a marker of current performance and provide insight into visitor sources / behaviour. The same code will then be used to measure subsequent website performance improvements.

There are many ‘tricks’ both during and after design / development that are key to search engine performance.

Creating a branded Twitter page during development

This enables E-creation to start ‘seeding’ by Tweeting about the design / development process, making small descrete comments on specific pages, animated elements and key content milestones.

Using Blogger early in design / development to build content momentum

Blogger outperforms other CMS applications, due to its relationship with Google (which is likely to account for 70% to 80% of your search engine traffic). Content can be created during the rebuild process and measured to refine the redesign which in progress.

For E-creation, a typical website redevelopment would consist of:

Consultancy & scoping phase

• Detailed documentation & scoping agreement
• Setup of Google Analytics, FTP access to current site and application of reporting code
• Creation of feedback document to research existing customers understandings
• Keyword research, consultancy & key phrase definition
• Creation of website structure and page by page key phrase definition
• Writing of an example page of best practice as a template for subsequent pages
• SEO copywriting training / consultancy / revisions to draft content

This initial consultancy and scoping would typically take 2 weeks to complete.

Design phase

• Brand analysis, design briefing & research
• Research into stock library images
• Creation of three design options
• Revisions to the selected design direction before art working individual pages
• Art working of individual content pages (based on 10 page layout types)
• Design for branded Twitter page, creation of account and implementation of design

The design phase of a project would typically take 4 to 6 weeks to complete.

Coding phase

• Creation of CSS, page framework and navigation structure
• Creation of Blogger account for news / blog pages, application of design framework & integration into site
• Coding content pages
• Tuning page content / code (application of alt-tags to images, meta-tags, word cloud refinement & page links)
• Art working of individual content pages (based on 10 page layout types)
• Creation of back-links tracking account and basic seeding to start back-link strategy

The development process again typically takes 4 to 6 weeks to complete but depends very much on the number of pages required by the specific website.

A you might imagine, this forms the basis of any website redesign that is focused on search engine performance and getting business from the web.

Internet & online marketing campaigns for Bournemouth, Dorset

E-creation is a Bournemouth based Internet marketing & online marketing agency creating world-class digital marketing campaigns using the latest web technologies & clever psycholinguistics for stunning business performance across websites, e-mail marketing & social media planning.

We work with UK businesses of all sizes, including large corporates such as 3com, Unisys, Royal Bank of Scotland, National Cars and the NHS. Even with modest budgets, E-creation has achieved returns on invest in excess of 100 times investment for clients though effective digital & online marketing.

Can you business afford not to speak to the experts in digital marketing in Bournemouth? E-creation is happy to speak to for free and in confidence to demonstrate how effective online marketing can be at creating new business, reducing costs and even opening up new product opportunities for your business.

Click here for more information on E-creation's Internet & online marketing campaigns.

Website and marketing hints and tips for businesses who's websites are under construction

Website & marketing tips for businesses with websites under construction. For over 50% of small businesses, a website and online marketing is a key element in new business generation, customer relations & reducing costs*. No matter how ‘non-techie’ a business might consider themselves to be, the fact that the term ‘google it’ is in the dictionary is a testiment to the pervasiveness and importance of the Internet.

All businesses need to invest to grow and for business-to-business companies, a quality website is likely to see much higher ‘traffic’ levels than a reception area, an advert in local paper or leaflet drop. Yet businesses are willing to spend hundreds, if not thousands, on areas that do not deliver the return on investment that the Internet does – and that is not good business practice!

*2009 Ad-ology ‘Small Business Marketing Forecast’ report

For many businesses, their immediate concern is about the ‘cost’ of setting up a website – but an effective website is an investment that:

• creates new business opportunities & clients
• strengthens customer relationships
• reduces operational costs creating more profit
• finds the best employees

For businesses working with a limited budget, an effective business website can be created for as little as £995. E-creation can help grow your business through ‘cool’ design & functionality in stationary, websites, multimedia & presentations.

Free website & marketing checklist for businesses without a website:

1. Have an easy-to-remember phone number visible on every page of your website. Simple yet effective!
2. Write quality content using web-focused copywriting for websites that achieve free amazing search engine rankings.
3. Set up a blog using a free tool such as ‘Blogger’. Post unique, informative content and Google will boost you to the top of results.
4. Keep content up-to-date because if a website has out of date information, many people assume the business is no longer trading.
5. Put web address on all marketing because it is the easy path for businesses to find our more and make contact.
6. Embrace multimedia. Use it to communicate what makes your product or service special much more effectively than words alone.
7. Keep the design simple yet appealing. Businesses such as Apple have built their success through effective, recognisable design.
8. Use directories to promote your business - 86% of business searches in Yahoo local result in a phone call to the found business.
9. Producing video content. It is inexpensive & easy when creatively treated yet has significant impact especially virally on YouTube.
10. Setup a Twitter account and use it as a free content management tool to promote products, offers and topical information.
11. Create a Facebook group linked to your website and let your customers do your online marketing for you by uploading photos.
12. Use psycholinguistics in website content to really influence behaviour and deliver the desired results more cost effectively.
13. Finally … get a website designed! If people are looking for you and can’t find you, then they can’t do business with you.

Please contact E-creation on 01202 853685 or visit our website at www.e-creation.eu or to see the marketing worksheet online, click here.