Completed Project

E-creation completed www.hcandpaccountants.co.uk in January - a simple, elegant site for Hitchins, Cryer and Partners Accountancy firm. As with many accountants, HCandP are in the process of diversifying their offering, which needed reflection in their brand, website and associated marketing materials.

Design & content play an incredibly important part in how services organisations are perceived because 'facts and figures' are too 'cold' a method for prospective clients to judge a company when people are looking to do business with people. Whilst a website may be the first port of call for a customer researching an accountancy firm, a website is only part of a marketing mix. Some website deliver huge amounts of business directly if in the right market sector (our website generates over 75% of new business), BUT generally, people looking for an accountancy firm will find a firm through word of mouth or local publications BEFORE checking them out on the web. So, when building a new business strategy for accountancy firms, we recommend your website becomes the middle rung of a new business strategy - keep existing, local methods of communications (Yellow Pages, local papers, events) but direct people to the website where you can use strengths of the web to 'distinguish' yourself, before 'wowing' potential customers with responsiveness, presentation & capability in person (the final rung on the ladder).

February's 'Digital fact'

'Tipping point' - ever wondered how a fashion can suddenly become an overnight success or how suddenly everyone has a cold? Put very simply, critical mass has been achieved within 'connectors' - the 20% of the population who seem to know 80% of people. So, how does this affect your business? For many businesses, word of mouth is a key new business driver. By focusing and cultivating relationships with 'connectors', you can build a business profile more rapidly that is 'deeper'. Look for people who send out e-mails on a regular basis to large groups of 'friends'. A quick e-mail back to say 'hi, long time no speak, I've been up to this since we last spoke' can often produce amazing results...

Completed Project

In January, we completed a CD-ROM for CBD Research - a publishing company for information on associations and clubs within the UK. The CD-ROM, built in .Net rather than Director or Flash, allows users to research, print and save details of over 7,000 associations with an easy-to-use, familiar interface (and with lower development costs). Integrated helps files have reduced support issues for CBD research, saving cost and time within the organisation, an approach which has been adopted by City and Guilds.